Eniac’s Discount Strategy

Data

01/01/2017 - 14/03/2018
437 Days

Completed orders: 40985

Eniac’s Data in Numbers

  • Up to 97 % discount for an item

  • discount mainly around 20/25 %

  • 93% of all orders are with discount

  • Revenue for the time: 7.8 M €

  • Revenue w/o discounts: 9.3 M €

Discounts vs. Orders

Eniac's Products

  • 90 % of products under 300€
  • new, second hand and repaired products
  • 25 % of second hand products over 500€

Strategy suggestions

  • better timing for discounts
  • Are discounts in general the solution?
  • focus on high end products for more revenue

![](figs/HM_avg_rev_2017.svg)